Intuit Mailchimp has introduced an array of over 150 updates and enhancements to its platform, aimed at empowering marketers to enhance efficiency, amplify e-commerce expansion, and gain heightened levels of support.
Among the upcoming features are custom reporting and analytics, advanced audience segmentation, expanded e-commerce automation, customer journey mapping tailored for Shopify merchants, and SMS marketing. Accompanying these advancements is an upgraded Standard Plan, designed to furnish greater resources for small enterprises pursuing growth.
Rania Succar, CEO of Intuit Mailchimp, affirmed, “We’ve been swiftly innovating for our customers to aid them in augmenting sales through the creation of personalized, scalable, multi-channel marketing campaigns.”
These numerous novel and refined attributes will empower small businesses to:
Extend Reach via SMS Marketing:
Customers of Mailchimp based in the United States can soon anticipate the integration of SMS marketing, allowing seamless fusion of email, SMS marketing, automation, and data-driven insights into marketing strategies. Noteworthy success has been observed, as demonstrated by PERC Coffee, a Mailchimp customer. Alan Fischer, Co-owner, reported, “We swiftly grew our SMS audience by over 100 individuals in a matter of days, achieving a 50% click rate on the flash sale message. Of those who clicked the link, a remarkable 91% converted.”
Access Personalized Support:
All paid Mailchimp plans will now incorporate a team of specialists poised to provide strategic guidance and support, spanning from onboarding to issue resolution. With 80% of marketers asserting the value of specialist access in their choice of a marketing automation platform, this move underscores Mailchimp’s unwavering dedication to user-centric service.
Expedite Email Creation and Performance Measurement:
Several fresh features will streamline the process of designing, deploying, and tracking email campaigns. This encompasses over 75 new email templates, a dynamic product recommendation feed, an order notifications system, and a promo codes block tailored for e-commerce establishments. Furthermore, a novel Email Analytics and Audience Analytics Dashboard will provide a comprehensive overview of campaign performance, augmented by AI-powered tools.
Accelerate E-commerce Progression:
For small businesses aiming to fortify their e-commerce footprint, Mailchimp has introduced 24 novel starting points for crafting e-commerce automation. These encompass the integration of webhooks and the dispatch of SMS messages from third-party applications, facilitating more effective audience management and customer growth initiatives.
Experience an Enhanced Standard Plan:
The revamped Standard Plan will encompass features previously reserved for Premium customers, such as Multivariate Testing, Comparative Reporting, and Advanced Segmentation. This equips small enterprises to fabricate more captivating content, promptly discern trends, and optimize strategies with greater efficiency.
Jon Fasoli, Chief Design and Product Officer at Intuit Mailchimp, encapsulated the value of these updates, stating, “Our latest enhancements and the revamped Mailchimp Standard plan are meticulously crafted to furnish marketers with advanced automation capabilities, underpinned by a wealth of data to assist them in securing more customers and augmenting revenue.”
Availability and pricing of these features vary, with numerous already accessible and others poised for imminent release. Notably, the upgraded Standard Plan and SMS marketing will be accessible shortly, with existing Standard Plan users undergoing a seamless transition to the new plan at no added expense commencing June 30, 2023.
Collectively, Intuit Mailchimp’s latest offerings furnish small business proprietors with an elevated suite of tools to optimize marketing endeavors and e-commerce advancement, furnishing a robust solution for navigating the progressively digitized business landscape.
By: Alaa Mdawar
